How Hispanic culture is changing America
This article is part of an ongoing Media Life series entitled “Catching the next big wave: Hispanic media.” You can read previous stories by clicking here.
Last month, Univision Deportes Network beat every other cable sports network in primetime among the key demos of adults 18-49 and 18-34.
It finished ahead of Fox Sports 1 and NBC Sports Network, which is an accomplishment of itself.
But it also beat cable sports’ big dogs, ESPN and ESPN2.
UDN carried the Copa America Centenario in June, which explains the big ratings, while the other networks were in a rare summertime lull between major events like NASCAR and the Tour de France.
But still, a Spanish-language network beating a bunch of English-language ones in the major sports demos?
A few years ago, that would have been unthinkable. In fact, five years ago, UDN didn’t even exist…
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