Mobvious Expands to U.S. with Focus on Bicultural Hispanic Market
Mobvious, a European firm specializing in mobile marketing solutions is entering the U.S. with the support of HiMedia Group and Latam Digital Ventures, Located in Miami, Mobvious’ new office will be co-founded and led by Isabel Rafferty (picture). Rafferty previously worked at Adsmovil. Rafferty tells Portada that Mobvious will also have offices in Los Angeles. The firm already has offices in Germany, Belgium, Spain, France, Holland, and Italy.
isabelraffertyMoviousMobvious will provide innovative and interactive formats (including video, audio and social), including programmatic, as well as an exclusive network of high-quality publishers, to develop and implement mobile campaigns for the bicultural millennial Hispanic market. “The experience, vision and relationships Isabel has built during her career are fundamental to lead Mobvious and make it a competitive player in the United States market,” stated Cyril Zimmermann, CEO of HiMedia…
Link to article