MEXICAN AMERICAN PROFESSIONAL HALL OF FAME

sandracalles

Sandra Calles, PhD

Dr. Sandra Calles is a psychologist, educator, life coach, mentor and activist. Her passion is to advocate for causes she believes in, teach about mental health topics, and guide others, so they may achieve success in their personal and career endeavors.

She has over 11 years of experience as a mental health professional having worked at various mental health facilities. Most recently she was a therapist at Los Angeles Harbor College at the Life Skills Center. While at Harbor College, she helped many students overcome emotional obstacles so they could transfer to universities and meet their career goals. She devotes her personal and professional life to political causes, and activities that promote mental health, women’s issues, the empowerment of Latinas through education, business ownership, financial literacy and political engagement. Dr. Sandra is a graduate of California State University, Dominguez Hills, earning both a BA in Human Services and an MA in Clinical Psychology. She earned her doctorate from Saybrook University in Psychology, where she developed a treatment modality from her research on survivors of sudden cardiac death. The treatment plan known as PROSPER, is an acronym detailing a healing plan that can be applied to survivors of various traumas and is the underpinning for the work she does with her clients..... Continue Reading

Marketing

How Silicon Valley appropriates Mexican-American ideas, plus degrees of assimilation.

Ripping off music and movies? We call it piratería, and we know a guy at the Paramount Swap Meet who has Guardians of the Galaxy 3 on VHS. AirBnB? We’ve been renting out the couch to visitors since the days of the Toltecs. Uber? The aforementioned raiteros, what the gabacho media used to call gypsy cabs. Some app that you can use if you need someone to cut your lawn or fix your clogged toilet? Day laborers. Dia de los Muertos everything? BRUH…and all of this caca will continue…
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10 Interesting Hispanic Facts About Mother’s Day

Motherly love and love for our mothers are inherent human traits. This is why Mother’s Day is celebrated in one way or another around the world, and U.S. Latinos are no exception.
It is no surprise that many product and retail categories spike around the second Sunday of May, and since Latino moms are the fastest growing group of mothers in America, an increasing number of Hispanic advertising campaigns are trying to convince Latinos to use their brand for gifts to honor their moms.
Below you’ll find a list of facts and figures that are interesting and relevant for Hispanic marketing initiatives:…
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Hispanic Female-Owned Businesses On The Rise In Arizona

At about 8 o’clock on a recent Tuesday night, 36 small-business owners were working their second shift of the day at the Fuerza Local business accelerator.
The six-month-long program is for Spanish-speaking business-owners and is run by the Local First Arizona Foundation. The program trains small-business owners on the ins and outs of starting and running a business, from finances and budgeting to planning for growth, according to Edgar Olivo, the director of the program.
At the end of the program, each business will receive $1,000 to invest in their growth…
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Hispanic millennials make less, but save more

Most millennials are trying to save for retirement, but female and Hispanic millennials make less money than their counterparts and are more focused on everyday finances, according to new survey results released Wednesday by Wells Fargo.
The survey focused on how millennials plan for retirement. A $1-million savings goal is supposed to provide enough retirement funds for decades, according to Wells Fargo. While 64 percent of respondents said they don’t think they will ever save enough to hit that mark, nearly 60 percent have started stashing away money anyway…
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Lynn Massachusetts Sees Shift In Latino Market

LYNN — The explosive increase of the Latino population and its influence is not a trend, but the future of the country.
In Greater Boston, a Top 25 Latino market, the number of Hispanics is expected to grow to more than one million by 2020, and nearly a third of Lynn’s population is Latino, a figure that will be much higher when new U.S. Census data is released.
But most of America’s Fortune 500 companies still have no marketing plan on how to attract the Latino consumer in the U.S…
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Mobvious Expands to U.S. with Focus on Bicultural Hispanic Market

Mobvious, a European firm specializing in mobile marketing solutions is entering the U.S. with the support of HiMedia Group and Latam Digital Ventures, Located in Miami, Mobvious’ new office will be co-founded and led by Isabel Rafferty (picture). Rafferty previously worked at Adsmovil. Rafferty tells Portada that Mobvious will also have offices in Los Angeles. The firm already has offices in Germany, Belgium, Spain, France, Holland, and Italy.
isabelraffertyMoviousMobvious will provide innovative and interactive formats (including video, audio and social), including programmatic, as well as an exclusive network of high-quality publishers, to develop and implement mobile campaigns for the bicultural millennial Hispanic market. “The experience, vision and relationships Isabel has built during her career are fundamental to lead Mobvious and make it a competitive player in the United States market,” stated Cyril Zimmermann, CEO of HiMedia…
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Photo Collections
pic01

Selected photos England and Belgium, 2016

8-2

Selected photos Filoli Gardens, Spring 2017, Spain, England, and Belgium

You may purchase any photo from the Photos Collections for $.99 each. Please email betohg2012@gmail.com with your order request.

Poem
“…And would it have been worth it, after all,
Would it have been worth while,
After the sunsets and the dooryards and the sprinkled streets,
After the novels, after the teacups, after the skirts that trail along the floor—
And this, and so much more?—
It is impossible to say just what I mean!
But as if a magic lantern threw the nerves in patterns on a screen:
Would it have been worth while…”

T.S. Eliot
The Love Song of J. Alfred Prufrock

Press Release

2015 Annual Report on Mexican American Professionals Now Available

The 2015 Annual Report on Mexican American Professionals is now available on Mexican-American-Proarchive.com.

News from the 2015 American Community Service shows good increases in the numbers of Mexican Americans attending college, achieving educational attainment, and holding jobs in industries including science, management, and business.

• Mexican American college enrollment increased from 18.7% to 18.9% between 2014 and 2015
• Graduate or professional degree attainment among Mexican Americans rose from 2.9% to 3.0%
• The number of Mexican Americans achieving bachelor’s degrees rose from 7.6% to 7.8% in 2015

Despite these numbers, Mexican Americans are still near the bottom of college enrollment and educational attainment by race and ethnicity.

The University of California is proactive in pushing for a greater number of underrepresented minorities. The number Chicano/Latino students attending UOC increased by 2.7% since 2014; this group now makes up 32.3% of admitted university freshmen.

In terms of occupations, the number of Mexican Americans making up part of the management, business, science, and art occupations continues to rise, from 16.6% to 17.5% from 2012 to 2015. Mexican Americans have also seen consistent numbers in the professional, scientific, management, administrative, and waste management services occupations, keeping steady at 10.2% of all jobs in these fields held by Mexican Americans.

These numbers represent continuing gains in higher education and professional jobs for Mexican Americans. For more, visit Mexican-American-Proarchive.com.