The Beginning Of A Multicultural Marketing Approach
MediaPost Publications
by Sebastian Aroca, 4 minutes ago No doubt, Latinos in the US are … and social media but also marketing professionals to look more closely into the US …
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Every Day is Magic: Ada Limón
In her 2015 collection, Bright Dead Things, a National Book Award finalist for poetry, Ada Limón writes of moving to Kentucky: “Confession: I did not want to live here.” It’s perhaps not a surprising sentiment coming from a coastally oriented person who was raised in Northern California, attended college in Seattle, and then spent over a decade in New York City.
But Limón and her husband, Lucas, have been in Lexington for seven years now and the effects of settling into this place are noticeable in her new book, The Carrying (Milkweed, Aug.). It’s a phenomenally lively and attentive collection replete with the trappings of living a little closer to nature. While Bright Dead Things is marked by a preponderance of light, such as images of fireflies and neon signs, The Carrying features numerous appearances by various trees, birds, and beetles. Limón also demonstrates a greater willingness to be explicit in naming colors, particularly green. “It’s crazy green, the whole book,” she says. “Lexington is the greenest place I’ve ever lived.” Similarly, where in Bright Dead Things, Limón tells a lot of stories and anecdotes, in The Carrying she is very present in her thoughts and experiences.
As it turns out, these shifts in focus have another, altogether unexpected source. While putting Bright Dead Things together, Limón was diagnosed with chronic vestibular neuronitis, which can cause bouts of vertigo. “If I’m really having vertigo, it’s pretty intense and I really have to focus,”
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