Every Day is Magic: Ada Limón
In her 2015 collection, Bright Dead Things, a National Book Award finalist for poetry, Ada Limón writes of moving to Kentucky: “Confession: I did not want to live here.” It’s perhaps not a surprising sentiment coming from a coastally oriented person who was raised in Northern California, attended college in Seattle, and then spent over a decade in New York City.
But Limón and her husband, Lucas, have been in Lexington for seven years now and the effects of settling into this place are noticeable in her new book, The Carrying (Milkweed, Aug.). It’s a phenomenally lively and attentive collection replete with the trappings of living a little closer to nature. While Bright Dead Things is marked by a preponderance of light, such as images of fireflies and neon signs, The Carrying features numerous appearances by various trees, birds, and beetles. Limón also demonstrates a greater willingness to be explicit in naming colors, particularly green. “It’s crazy green, the whole book,” she says. “Lexington is the greenest place I’ve ever lived.” Similarly, where in Bright Dead Things, Limón tells a lot of stories and anecdotes, in The Carrying she is very present in her thoughts and experiences.
As it turns out, these shifts in focus have another, altogether unexpected source. While putting Bright Dead Things together, Limón was diagnosed with chronic vestibular neuronitis, which can cause bouts of vertigo. “If I’m really having vertigo, it’s pretty intense and I really have to focus,”
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Trump promises 100% tariff on China-backed cars crossing Mexican border
“…Trump made the claim during a weekend rally in Dayton, Ohio, where he also challenged Chinese President Xi Jinping. “Those big car manufacturing plants you are building in Mexico right now, and you think you are going to get that—not hire Americans, and you’re going to sell the car to us?” he asked. “No, we are going to put a 100% tariff on every car that comes across the lot.”…”
https://www.cbtnews.com/trump-promises-100-tariff-on-china-backed-cars-crossing-mexican-border/
Building History: FIAP and AWLATAM Ratify Their Strategic Alliance for 2024
“MIAMI, FL — March 13, 2024 — (NOTICIAS NEWSWIRE) — The Ibero-American Festival of Creativity (FIAP) and Advertising Week LatAm (AWLATAM) will continue working together this year to consolidate the largest gathering of the creative industries in Latin America.
“We’re proud to elevate the creative landscape through the FIAP Awards. This collaboration not only showcases the region’s exceptional talent but also reinforces the power of partnership in fostering innovation and excellence across the industry,” said Douglas Rowell, President of Advertising Week LatAm.
This strategic alliance, facilitated since 2023 by PRODU – a leading information outlet in the Hispanic communication industry – becomes a clear example of the collaborative power of large institutions to strengthen the creative industries in Ibero-America…”
https://www.noticiasnewswire.com/fiap-and-awlatam-ratify-their-alliance/
Cesar Millan Net Worth
“Cesar Millan, the renowned Mexican-American dog trainer, author, and TV personality, has amassed a net worth of $20 million through his groundbreaking work in the world of canine behavior and training. Best known for his hit television series “Dog Whisperer with Cesar Millan,” he has revolutionized the way people understand and interact with their furry companions…”
oe Biden raises eyebrows with ‘Flamin’ Hot’ Eva Longoria embrace
“President Biden got a little too close to actress Eva Longoria at the White House Thursday night — before the Hollywood starlet guided the 80-year-old’s mitts to relative safety.
The president embraced the “Desperate Housewives” alum after addressing a film screening of her directorial debut, “Flamin’ Hot,” but let his hands hover a bit too long on her waist before the actress quickly moved to grasp them and took a step back…”
https://nypost.com/2023/06/16/biden-gets-handsy-with-eva-longoria-at-white-house/
Prospanica Philadelphia elects Maria Cristina Rios as its new board president
Maria Cristina Rios is the new Board President of Prospanica Philadelphia.
Prospanica Philadelphia is a professional development organization whose mission is to empower and enable Hispanic professionals to achieve their full educational, economic, and social potential. Th
roughout her professional career, Rios has consistently demonstrated ways of reaching her own potential, as she has established herself as a recognized marketing leader. Her specialization includes retail and both multicultural and event marketing.
https://aldianews.com/en/leadership/advocacy/prospanica-phls-new-prez
TUROMAS is back at Glasstech, the professional Glass Technology EXPO in Mexico City
“…Glasstech Mexico is the perfect platform where the glass, door and window industries communicate and meet with suppliers from all over the world and Latin American buyers…”
Mexican marketing company sets out to take over the American construction market
‘Taking advantage of high-quality work at low prices has been a privilege reserved just to the big corporations until now thanks to this innovative and adventurous company that proposes a simple but effective solution similar to the one big corporations have found. Many factories have optimized their profits since many years ago by moving their operations to other countries with highly qualified workers and lower costs of living. Some of the most common industries that have adopted this model are maquiladoras, customer service and software development.
Cliknow knows it’s time to expand the catalog of services Mexico can export to the world. “Mexicans, besides being hard workers, are highly talented, smart, and eager to grow and to create better opportunities for themselves and their people” says Cesar Silva, director of Cliknow Marketing n’Stuff…”
Latinx Newswire Rebrands as Noticias Newswire, Announces Major Expansion of Hispanic Press Release Guaranteed Media Placements Network
“— Communications professionals targeting U.S. Hispanics – the country’s largest minority group with a $2 Trillion Buying Power – can now reach over 12,000 Latino journalists and influencers and receive guaranteed placement on over 180 Hispanic media and influencer websites — — Press wire rebrands with new icon symbolizing Hispanic unity, growth and success —..”
https://belatina.com/noticias-newswire/?l=latinx-newswire-is-now-noticias-newswire
Hispanic Heritage Month gets justifiable criticism, but it’s still worth celebrating. Here’s why
“It happens like clockwork: At least one corporation ends up apologizing during Hispanic Heritage Month because their campaign intended to celebrate Latinos ends up offending them. This year’s loser is Twitch.
The Amazon-owned live video streaming platform issued an apology within hours of launching its campaign last month after users called them out on Twitter for the design of their Hispanic Heritage Month-themed emotes, which employed stereotypical and racist depictions of what Latinos are like…’
Baker Tilly Appoints Mexico Market Leader
“CHICAGO–(BUSINESS WIRE)–Mar 5, 2019–Leading advisory, tax and assurance firm Baker Tilly Virchow Krause, LLP (Baker Tilly) welcomes Angel Ramirez to its international services practice as Mexico market leader. In his role, Ramirez will strengthen Baker Tilly’s market-leading expansion solutions for clients, specifically in the area of U.S.-Mexico business growth, operations and trade regulations.
Most recently, Ramirez was Midwest market director for ProMexico – the Mexican government’s trade and investment agency. Following recent news by the Mexican government that all of ProMexico’s foreign offices are expected to close, and operations to fully cease by early 2019, Ramirez’s addition to the Baker Tilly team is both welcome and timely.
Ramirez’s experience includes working in the automotive sector and supply chain and production planning for large consumer product companies in the U.S. and Mexico…”
Link to article
Most Hispanic parents speak Spanish to their children, but this is less the case in later immigrant generations
U.S. Latinos say it’s important for future generations of Hispanics to speak Spanish, and the vast majority speak the language to their children. However, the share of Latino parents who ensure the language lives on with their children declines as their immigrant connections become more distant, according to a new Pew Research Center analysis.
Overall, 85% of Latino parents say they speak Spanish to their children, according to the Center’s 2015 National Survey of Latinos. Among immigrant parents, nearly all (97%) say they do this. But the share drops to 71% among U.S.-born second-generation Latino..”
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Engagement, Content Sharing High Among Hispanic Millennials
A recent study released by marketing trade organization the Culture Marketing Council details many of the unique online engagement trends salient among U.S. Hispanic audiences today.
Social media was cited as the number-one digital activity among Hispanic Millennials ages 18-34, and these audiences also seem to view and share more online and social media content than their non-Hispanic white counterparts: according to the study, Hispanics ages 18-34 shared an average of 33 percent more content than non-Hispanic white respondents in the same age group…
Link to article
Mexican Startup Raised US$6M to Democratize Social-TV Advertisement
SANTA MONICA, Calif., April 9, 2018 /PRNewswire/ — Initially raising US$5 million to build a social network, Flyr shifted course a year ago to continue with the longtime dream from visionary VFX genius Hassan Uriostegui that one day the iPhone would be the new platform where everybody would access the power of creative software…
Link to article
How Silicon Valley appropriates Mexican-American ideas, plus degrees of assimilation.
Ripping off music and movies? We call it piratería, and we know a guy at the Paramount Swap Meet who has Guardians of the Galaxy 3 on VHS. AirBnB? We’ve been renting out the couch to visitors since the days of the Toltecs. Uber? The aforementioned raiteros, what the gabacho media used to call gypsy cabs. Some app that you can use if you need someone to cut your lawn or fix your clogged toilet? Day laborers. Dia de los Muertos everything? BRUH…and all of this caca will continue…
Link to article
10 Interesting Hispanic Facts About Mother’s Day
Motherly love and love for our mothers are inherent human traits. This is why Mother’s Day is celebrated in one way or another around the world, and U.S. Latinos are no exception.
It is no surprise that many product and retail categories spike around the second Sunday of May, and since Latino moms are the fastest growing group of mothers in America, an increasing number of Hispanic advertising campaigns are trying to convince Latinos to use their brand for gifts to honor their moms.
Below you’ll find a list of facts and figures that are interesting and relevant for Hispanic marketing initiatives:…
Link to article
Hispanic Female-Owned Businesses On The Rise In Arizona
At about 8 o’clock on a recent Tuesday night, 36 small-business owners were working their second shift of the day at the Fuerza Local business accelerator.
The six-month-long program is for Spanish-speaking business-owners and is run by the Local First Arizona Foundation. The program trains small-business owners on the ins and outs of starting and running a business, from finances and budgeting to planning for growth, according to Edgar Olivo, the director of the program.
At the end of the program, each business will receive $1,000 to invest in their growth…
Link to article
Hispanic millennials make less, but save more
Most millennials are trying to save for retirement, but female and Hispanic millennials make less money than their counterparts and are more focused on everyday finances, according to new survey results released Wednesday by Wells Fargo.
The survey focused on how millennials plan for retirement. A $1-million savings goal is supposed to provide enough retirement funds for decades, according to Wells Fargo. While 64 percent of respondents said they don’t think they will ever save enough to hit that mark, nearly 60 percent have started stashing away money anyway…
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Lynn Massachusetts Sees Shift In Latino Market
LYNN — The explosive increase of the Latino population and its influence is not a trend, but the future of the country.
In Greater Boston, a Top 25 Latino market, the number of Hispanics is expected to grow to more than one million by 2020, and nearly a third of Lynn’s population is Latino, a figure that will be much higher when new U.S. Census data is released.
But most of America’s Fortune 500 companies still have no marketing plan on how to attract the Latino consumer in the U.S…
Link to article
Mobvious Expands to U.S. with Focus on Bicultural Hispanic Market
Mobvious, a European firm specializing in mobile marketing solutions is entering the U.S. with the support of HiMedia Group and Latam Digital Ventures, Located in Miami, Mobvious’ new office will be co-founded and led by Isabel Rafferty (picture). Rafferty previously worked at Adsmovil. Rafferty tells Portada that Mobvious will also have offices in Los Angeles. The firm already has offices in Germany, Belgium, Spain, France, Holland, and Italy.
isabelraffertyMoviousMobvious will provide innovative and interactive formats (including video, audio and social), including programmatic, as well as an exclusive network of high-quality publishers, to develop and implement mobile campaigns for the bicultural millennial Hispanic market. “The experience, vision and relationships Isabel has built during her career are fundamental to lead Mobvious and make it a competitive player in the United States market,” stated Cyril Zimmermann, CEO of HiMedia…
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