Lynn Massachusetts Sees Shift In Latino Market
LYNN — The explosive increase of the Latino population and its influence is not a trend, but the future of the country.
In Greater Boston, a Top 25 Latino market, the number of Hispanics is expected to grow to more than one million by 2020, and nearly a third of Lynn’s population is Latino, a figure that will be much higher when new U.S. Census data is released.
But most of America’s Fortune 500 companies still have no marketing plan on how to attract the Latino consumer in the U.S…
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