Event speaker says Texas’ Hispanic community is an economic powerhouse that will only continue to grow
The Hispanic community is a growing part of the economic engine of Texas, marketing pro Terry Soto said at the annual Hispanic Business Achievers luncheon on Wednesday.
“To market to our community, thinking about a market that used to exist 10 or 20 years ago doesn’t work,” Ms. Soto explained. “We have to evolve our thinking and our approach to this community.”
Ms. Soto, president and CEO of About Marketing, has worked with Fortune 500 organizations including Walgreen’s, ALDI Supermarkets, Verizon Wireless Coca Cola, Citibank, Kraft Foods and Disney, among others. She told a capacity crowd at Harvey Convention Center that the Hispanic community will continue to grow as an economic and demographic force in Tyler and the rest of the nation…
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