Take Notice, Hollywood. Latinos Are Part Of The New Mainstream.
Watching the Golden Globes last Sunday night, I recalled the story Diego Luna shared on Twitter of an older Hispanic man who cried after watching Rogue One: A Star Wars Story and for the first time being able to relate to a hero (Luna) in a blockbuster movie, a character who looked and sounded like him. While the story went viral and brought tears to the eyes of millions of Americans, I couldn’t help but wonder how that same man felt watching the Golden Globes that evening, and if he was wondering where the Latino nominees were who looked and sounded like him.
Now extend that experience to his kids and grandchildren, and the more than 40 million American Latinos in the U.S. who often feel invisible, non-existent, and irrelevant in the eyes of media – despite their spending power in movies and entertainment. And needless to say, this lack of Latinos has nothing to do with lack of talent or beauty, but with the lack of Latino hires on and off camera…
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