Latin Albums Are Now More Popular Than Country Albums in the U.S.
“…Latin artists were responsible for eight of the 10 most viewed videos on the planet in 2018. But Latin music’s striking display of streaming power was not limited strictly to video, according to a new year-end report from BuzzAngle, a data company which tracks music consumption.
The genre accounted for 9.4 percent of all album listening in the U.S. in 2018 — measured by combining physical and digital sales, song downloads (10 downloads is equal to one album) and on-demand streams (1,500 to one). This is notable: The growth means Latin albums are now more popular here than their counterparts in country music, which took up 8.7 percent of all album consumption. (Last year, country’s share of album-listening exceeded Latin music’s, 8.1 percent to 7.5 percent.) Latin artists are off to a strong start in 2019 as well, as fans continue to stream X100Pre, the captivating Christmas Eve release from Puerto Rican star Bad Bunny…”
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