Ulloa Brothers: Looking Back on Broken Barriers As Broadcasting Execs
“…Today, these brothers can be seen as key figures in a Brown Pride movement that might not readily recognize their names, but their influence on generations of Latinos and Hispanics in legacy media cannot be overstated.
They are pioneers in Spanish-language broadcasting who partly got their start in the Imperial Valley and went on to much success, as few Mexican-Americans have done in the corporate world, becoming major players in traditional media formats of television and radio, creating space for Hispanic/Latino communities to see and voice themselves in the United States…”