Latino businesses have been hit hard by the pandemic. But owners won’t give up hope
“Maria Palacio had made it.
She grew up on a coffee farm in Colombia. She knew how little money coffee farms and their workers made. When she came to the U.S. in 2010, she wanted to change that, so she founded Progeny Coffee in Palo Alto to help bring growers out of poverty.
Soon, she began supplying Google, Facebook, Microsoft and LinkedIn, providing coffee for the tech companies’ huge campuses, which allowed her to bring awareness to the coffee farmers she started all of this for.
Then tech companies began sending workers home, closing their campuses in Silicon Valley and their towers in San Francisco in the weeks before the coronavirus was officially declared a pandemic. Sales at the company, now based in Berkeley, dropped by 97% after shelter-in-place hit, Palacio said…”