LYNN — The explosive increase of the Latino population and its influence is not a trend, but the future of the country.
In Greater Boston, a Top 25 Latino market, the number of Hispanics is expected to grow to more than one million by 2020, and nearly a third of Lynn’s population is Latino, a figure that will be much higher when new U.S. Census data is released.
But most of America’s Fortune 500 companies still have no marketing plan on how to attract the Latino consumer in the U.S…
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This article is part of an ongoing Media Life series entitled “Catching the next big wave: Hispanic media.” You can read previous stories by clicking here.
Last month, Univision Deportes Network beat every other cable sports network in primetime among the key demos of adults 18-49 and 18-34.
It finished ahead of Fox Sports 1 and NBC Sports Network, which is an accomplishment of itself.
But it also beat cable sports’ big dogs, ESPN and ESPN2.
UDN carried the Copa America Centenario in June, which explains the big ratings, while the other networks were in a rare summertime lull between major events like NASCAR and the Tour de France.
But still, a Spanish-language network beating a bunch of English-language ones in the major sports demos?
A few years ago, that would have been unthinkable. In fact, five years ago, UDN didn’t even exist…
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To judge from our media coverage, you’d think that Mexico isn’t so much a country as a problem. But if you look beyond the endless talk of drug wars and The Wall, you discover that Mexico has a booming culture.
In recent years, there’s been an explosion of literary talent — from the sly provocateur Mario Bellatin to the brainy and funny Valeria Luiselli. This writing makes most American literary fiction feel pale and cannily packaged…
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DALLAS — SMU’s Cox Latino Leadership Initiative and the Dallas Convention and Visitor’s Bureau hosted the “I Am Latino in America” tour Tuesday at the McFarlin Memorial Auditorium.
The “I Am Latino in America” tour, hosted by award-winning journalist, Soledad O’Brien, kicked off in 2015 and returned in February 2016, adding Dallas to the cities it would visit.DALLAS — SMU’s Cox Latino Leadership Initiative and the Dallas Convention and Visitor’s Bureau hosted the “I Am Latino in America” tour Tuesday at the McFarlin Memorial Auditorium…
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Last month, Facebook announced that on April 12, they will be “opening up the Instant Articles program to all publishers—of any size, anywhere in the world.” Yes, this means that brands can now leverage Facebook Instant Articles to engage with consumers.
Facebook created Instant Articles to optimize the experience for users who click from Facebook to a third-party publisher’s website on their mobile devices. For brands, Instant Articles not only optimize page load times, but can be leveraged to create more immersive experiences that are integrated with the all-important Facebook news feed…
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MIAMI, Florida — At the young age of 19, Venezuelan-born Internet sensation Lele Pons has captured a huge audience. Her funny skits appear on Vine where she has over 10 million followers and her videos generate 7.7 billion loops. The bicultural, bilingual Latina was the first recipient of the Latinovator awards at Hispanicize 2016, which kicked off its 7th annual event on Monday in Miami.
The 5-day event is unique because it brings together Latino trendsetters from a vast amount of fields including journalism, marketing, tech entrepreneurship, music, and film…
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WHAT IS ¡ASK A MEXICAN! ?
Questions and answers about our spiciest Americans. I explore the clichés of lowriders, busboys, and housekeepers; drunks and scoundrels; heroes and celebrities; and most important, millions upon millions of law-abiding, patriotic American citizens and their illegal-immigrant cousins who represent some $600 billion in economic power.
WHY SHOULD I READ ¡ASK A MEXICAN! ?
At 37 million strong (or 13 percent of the U.S. population), Latinos have become America’s largest minority — and beaners make up some two-thirds of that number. I confront the bogeymen of racism, xenophobia, and ignorance prompted by such demographic changes through answering questions put to me by readers of my ¡Ask a Mexican! column in California’s OC Weekly. I challenge you to find a more entertaining way to immerse yourself in Mexican culture that doesn’t involve a taco-and-enchilada combo…
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In the aftermath of desegregation, Mexican-American students and teachers in Austin realized the lack of equality in the school system and higher education. In the first installment of KLRU’s Austin Revealed: Chicano Civil Rights series, students and teachers who lived it share their stories about the disparate conditions and the fight for reform…
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T Delgadillo – 2015 – books.google.com
102 days ago – … people of many different backgrounds and experiences but that there are many
forms of achievement—personal, professional, communal—large … local troupe, whether it involved
actors posing as French and Mexican or actual Mexican or Mexican American performers …
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When he campaigned for the presidency of Mexico, Enrique Peña Nieto used the title of his book, “Mexico, the Great Hope,” to explain the record he hoped to achieve and the nation he hoped to build. More than three years into his presidency, it seems more likely that he will be remembered not as the transformational leader Mexicans thought they had elected, but as a politician who skirted accountability at every turn…
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MRV Carranza, E Zapata, FI Madero, P Villa, P Orozco…
… Prior to Woodrow Wilson’s inauguration, the US military focused mainly on just warning
the Mexican military that decisive action from the US military would take place if lives and
property of North Americans living in the country were endangered. …
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Following the success of Soledad O’Brien’s Black in America tours, which foster conversations on issues plaguing the Black community, the award-winning journalist launched another tour: I Am Latino in America.
While Black in America’s main focus has been overpolicing in the Black community, I Am Latino in America takes a look amplifying Latino voices leading up to the 2016 presidential election….
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SILVER CITY, N.M. — Political cartoonist Lalo Alcaraz, who has been described as perhaps the most prolific Chicano artist in the nation, will be on the Western New Mexico University campus as part of the Raza Alumni Reunion for Homecoming 2015.
On Thursday, Oct. 8, at 7 p.m., Alcaraz will give a presentation at the Global Resource Center on campus. He will speak about his experience as a writer and then premiere the first episode of Bordertown, an upcoming American adult animated sitcom. The premiere will be followed by a Q&A opportunity…
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At 54 million in 2013, Hispanics account for 17% of the U.S. population and are responsible for half the nation’s growth between 2000 and 2012. Much of this growth since 2000 has come from the births of Hispanics in the U.S. rather than the arrival of new immigrants. As a result, English use among Hispanic adults is on the rise. Today, about six-in-ten U.S. adult Hispanics (62%) speak English or are bilingual…
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Voxxi, the site catering to acculturated Latinos that launched in November 2011 backed by investor Dr. Salomon Melgen, has closed. The site was not able to get enough revenues and/or get a new round of financing. It is not being updated but current content is still being monetized via ad networks. The site’s closure offers interesting lesson for other English-language media targeting acculturated Hispanics, including Fusion. Portada talked to former Voxxi employees. 6 Lessons to be learned…
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Hispanic is the new Preferred on YouTube. Last year, Google introduced Google Preferred, a system of targeting specific top tier channels that would jibe with advertisers’ intents of reaching maximum audiences. This year, it’s all about being selective — and first up is the Hispanic audiences…
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Sunday shows in both English and Spanish treat Hispanics as a single-issue constituency focused on immigration, according to a Media Matters analysis that examined the shows’ discussions and guests from August 31 to December 28, 2014. While Latinos make up more than 17 percent of the U.S. population, the report found that only 7 percent of guests on English-language Sunday shows were Hispanic, of which 46 percent spoke specifically about immigration. The report also found that while the Spanish-language Sunday shows devoted great attention to immigration, they gave much less coverage to issues of similar importance to the Latino community. Confining Latinos’ perspectives to a single issue damages their ability to engage in discussions about the other equally important issues that affect them and the general electorate…
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6 February 2015 Last updated at 01:54 GMT
More than 30 million Americans trace their roots back to Mexico – it’s the fastest growing demographic in the US.
While the focus of the political debate is on the recent arrivals – especially those who entered illegally – many immigrants have been in the country for generations. Of course, some states in the south west, including Arizona, were originally part of Mexico before they joined the Union.
It is therefore hard to define the Mexican-American experience. People’s attitudes, beliefs and even their choice of cuisine is influenced by when they arrived in the US and how connected they stay to their Mexican traditions…
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